Thursday, June 20, 2013


Instagram's live announcement an hour ago introduces its 15 second video feature! 

Kevin Systrom, co-founder and CEO of Instagram journeyed us to the whats and hows of the said feature. This time, instead of taking photos to share your life events, you can also press the record button and take a video of it for a maximum time of 15 seconds.

Sounds familiar? That is probably because of the mobile application Vine. Vine, which was introduced June last year, allows you take photos with a maximum length of 6 seconds and share it on social network sites like Twitter. Downside was that it was only available for iOS devices. But this month (June), Vine became accessible to Android users (version 4.0 and higher) as well.

The Instagram video introduces 13 new filters - like Vesper, Moon, and Stinson - which I instantly found cool by the way! The best thing about it, but I have yet to experience it myself, is its Cinema feature which gives ease to your shaky and poor quality video. You can choose your cover photo (within the video frames) upon publishing, hence still providing your followers an Instagram photo anyway. The new feature is also available on both iOS and Android devices already.

I didn't think it was a good idea at first, but after watching the live announcement, maybe it's worth the try. We do understand that they have to keep up with the competition right? Twitter acquired Vine, and now Facebook's Instagram got this. Also, as long as they sustain the short length videos, then it's perfectly fine. I mean, photos and captions are sometimes enough to explain your day to day joys and mishaps... and food, and outfit of the day, and an old photo of you during Thursdays, and how narcissistic you can get posting your own photo that you took yourself. Imagine seeing those for 15 seconds?

But I hope I see entertaining, cute, worth watching short videos soon on my newsfeed. After all, 15 seconds wasted is still time wasted.

Update your Instagram now and see how it works! 

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